Selected Game: Super Tour
In an urban adventure through the Marvelous City, we created tests to bring the team’s understanding of the brand’s products and how they can help consumers in their day-to-day lives. In this game they interacted with real customers, at home and on the street. Do you know what those symbols are on the clothing label? This Unilever team reinforced their technical knowledge and did “field work”, while exercising skills and getting to know famous places in Rio de Janeiro. The client’s objective was – also – to combine a tourist moment without jeopardizing the agenda.